How The Trade Tribe Went From £2.5k/Month Side Hustle To £200k/Month Education Machine

Client: The Trade Tribe
Founder: Ben Knight
Niche: Investing education for busy business owners and professionals

"Working with Codebreak has been a complete game-changer for The Trade Tribe. I was making a comfortable living as a coach beforehand, but now I have a business I have scaled to multi-seven-figures. I would recommend any hungry business owner speaks to these guys."
Ben Knight, Founder

The Snapshot...

How working with Codebreak unfolded.

Starting point: ~£2.5k/month as a side hustle
Now: £200k+ per month revenue, ~85% profit margin
Core offer: £3,000 trading course with a clear ascension path for graduates
Client acquisition: £15k–£20k/month ad spend, ~£20 cost per lead, 60–70 course sales per month
Model: Live webinars → course → ascension offers

From Comfortable Living to Scalable Business (Before Codebreak)

When Ben came to Codebreak, The Trade Tribe was a really good idea trapped in side-hustle mode:

He was relying on organic marketing only – scraping together 10 people on a webinar, maybe once a month.

He didn’t know how to run ads, build landing pages, write funnels, retarget or nurture. All the “plumbing” was missing.

The business “worked”… but only just.

At ~£2.5k/month, it was not even Ben's main income source, and certainly not a vehicle for freedom.

He knew The Trade Tribe could be more. He just had no predictable way to fill the pipeline or scale past himself.

Ben didn’t need more “tactics”. He needed a system.

 

What We Changed

1. We Clarified The Offer & Ascension Model

We worked with Ben to nail:

Who The Trade Tribe is for: busy, successful business owners who want their money working harder than they do.

The flagship offer: a £3,000 program that teaches them to invest in under five minutes a day, with clear, tangible outcomes.

The ascension model: a structured path for graduates into higher-level support and coaching, so every customer relationship had somewhere logical to go next.

This turned The Trade Tribe from “a course about trading” into a clear ladder of financial transformation.

2. We Built A Predictable Lead Gen Machine

Next, we installed a marketing engine instead of random posts:

  • Paid traffic at scale: Scaling budgt to £15k–£20k/month into Meta and other channels, consistently.
  • Conversion assets: landing pages, email/SMS follow-up, and retargeting that all say the same thing and push to the same outcome.
  • Webinar rhythm: two live webinars per month (moving to four), where Ben sells directly on the session.
  • Unit economics: ~£20 cost per lead, converting into 60–70 sales of the £3,000 course each month.

In plain English: put £1 in, get a lot more than £1 out. Repeatedly. 

3. We Made The Brand Match The Results

Finally, we made sure The Trade Tribe looked and felt as premium and trustworthy as Ben actually is:

  • Cohesive brand that reflects his personality and no-BS delivery.
  • Assets that carry through everywhere: site, ads, webinar decks, emails.
  • A professional front that matches the reality of a world-class community and results.

This is what gets sceptical prospects over the line: promise plus proof presented cleanly. 

 

Ben’s Business Now

Today, The Trade Tribe is a lean, wildly profitable education business:

  • £200k+/month revenue at ~85% margin.
  • A repeatable funnel that turns cold traffic into webinar attendees, buyers, and then ascension clients.
  • A growing team: full-time content creator, business ops support, and direct mentorship from Alex Hormozi.

Ben has time and location freedom: he travels, invests, and actually lives what he teaches about financial independence.

 

Want To See If We Can Do Something Similar For You?

If you’re a founder of a £750k+ service business and you’re sick of agencies that “don’t get you”, burn your ad spend, and then blame you…

Use this case study as proof that done-for-you marketing can actually work when it’s built as a system, not a gamble. 

Next step:
Apply for a Scaling Session with Joel. We’ll go through your numbers, your offer, and your funnel, and see how we can engineer the same kind of predictably scalable growth for you.

Apply for a scaling session call ☎️

Copyright © Codebreak Group Limited. All Rights Reserved.